X5 VLP Banner Sales Affect
Case Study
I launched VLP pencil and inline banners to promote key models and tracked sales performance throughout the campaign period. The results provided valuable insights into banner effectiveness and helped strengthen the dealership’s digital marketing strategy.
While previous studies focused on traffic performance, this campaign explored a different measurement approach by evaluating X5 VIN sales during the timeframe that VLP and inline banners were live.
During the first month the X5 VLP and inline banners were active, the dealership sold 3 out of 13 available X5 units (23%). This analysis provided a new perspective on evaluating banner effectiveness beyond traditional traffic metrics.
After one more month of the VLP and inline banners being live, approximately 36% of X5 inventory sold during March (5 of 14 vehicles), providing additional insight into the relationship between digital visibility, highlighted specials and vehicle sales performance.
Based on March’s results, the banner placements appeared to have a positive correlation with X5 inventory movement, with a higher percentage of vehicles sold after the banners remained live for a longer period.
The dealership was pleased with the results and chose to continue the campaign indefinitely, with plans to adjust the featured model offers based on inventory levels and sales objectives. This approach allows the dealership to maintain flexibility while using data-driven insights to support ongoing merchandising goals.
