The PACE Perspective Referral Campaign
Referral partner engagement campaign designed to strengthen professional relationships and drive referrals to the PACE Southeast Michigan program.
Supporting Referral Growth Through Data-Driven Email Campaigns
I direct this monthly email campaign toward referral partners and healthcare professionals who are positioned to refer patients and clients to the PACE program. For each edition, I write a tailored email as well as an educational article that is published on the PACE Southeast Michigan website.
My goal for this campaign is to increase awareness of the PACE program, drive referrals and enrollment, strengthen SEO performance, and reinforce PACE Southeast Michigan’s position as a trusted expert in senior care.
Also featured is content from PACE Southeast Michigan’s partner, Henry Ford Health, to support efforts in strengthening and expanding their partnership.
This email campaign has performed well overall. While open rates are slightly below the preferred benchmark at 18.65%, the click-through rate is strong at 21.41%, indicating high engagement among recipients who open the email. Additionally, engagement is supported by a high read rate, with 38.6% of viewers spending at least 8 seconds reading the content rather than skimming or glancing.
