The PACE Connection Enrollment Campaign
Targeted engagement campaign designed to connect prospective participants with the PACE program.
Driving Enrollment Through
Data-Driven Email Marketing
I supported the launch of a monthly email newsletter targeted at prospective participants, designed to increase enrollment in the PACE Southeast Michigan program. Each month, I curate both email and website content, including an article published on the PACE Southeast Michigan website. I also implement UTM parameters within the email to track website traffic and measure campaign performance. This initiative not only drives enrollment but also strengthens SEO performance and positions PACE Southeast Michigan as a trusted authority in the field, helping expand reach through credibility and expertise.
This campaign also features content from PACE Southeast Michigan’s partner, Henry Ford Health, supporting efforts to strengthen and expand the partnership.
This campaign is still in its early stages following a recent launch, but initial engagement signals are promising. A 41.6% read rate indicates that a significant portion of viewers spent at least 8 seconds engaging with the content rather than quickly skimming or glancing.
